Privacy Policy

PRIVACY POLICY
Last updated April 01, 2023

This privacy notice for Blue Squad Fashion (‘Company‘, ‘we‘, ‘us‘, or ‘our‘), describes how and
why we might collect, store, use, and/or share (‘process‘) your information when you use our
services (‘Services‘), such as when you:
 Visit our website at http://www.bluesquadfashion.com, or any website of ours that
links to this privacy notice
 Download and use our Facebook application (Blue Squad), or any other application of
ours that links to this privacy notice
 Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy
rights and choices. If you do not agree with our policies and practices, please do not use our
Services. If you still have any questions or concerns, please contact us
at customercare@bluesquadfashion.com.

SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find out more
details about any of these topics by clicking the link following each key point or by using
our table of contents below to find the section you are looking for.
What personal information do we process? When you visit, use, or navigate our Services, we
may process personal information depending on how you interact with Blue Squad Fashion and
the Services, the choices you make, and the products and features you use. Learn more
about personal information you disclose to us.
Do we process any sensitive personal information? We do not process sensitive personal
information.
Do we receive any information from third parties? We do not receive any information from
third parties.
How do we process your information? We process your information to provide, improve, and
administer our Services, communicate with you, for security and fraud prevention, and to comply
with law. We may also process your information for other purposes with your consent. We
process your information only when we have a valid legal reason to do so. Learn more
about how we process your information.
In what situations and with which parties do we share personal information? We may
share information in specific situations and with specific third parties. Learn more about when
and with whom we share your personal information.

How do we keep your information safe? We have organisational and technical processes and
procedures in place to protect your personal information. However, no electronic transmission
over the internet or information storage technology can be guaranteed to be 100% secure, so we
cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will
not be able to defeat our security and improperly collect, access, steal, or modify your
information. Learn more about how we keep your information safe.
What are your rights? Depending on where you are located geographically, the applicable
privacy law may mean you have certain rights regarding your personal information. Learn more
about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by submitting
a data subject access request, or by contacting us. We will consider and act upon any request in
accordance with applicable data protection laws.
Want to learn more about what Blue Squad Fashion does with any information we
collect? Review the privacy notice in full.

TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. HOW LONG DO WE KEEP YOUR INFORMATION?
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
7. WHAT ARE YOUR PRIVACY RIGHTS?
8. CONTROLS FOR DO-NOT-TRACK FEATURES
9. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
10. DO WE MAKE UPDATES TO THIS NOTICE?
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the
Services, express an interest in obtaining information about us or our products and Services,
when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on
the context of your interactions with us and the Services, the choices you make, and the products
and features you use. The personal information we collect may include the following:
 names
 phone numbers

 email addresses
 usernames
 passwords
 contact preferences
 contact or authentication data
 billing addresses
 mailing addresses
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you make purchases,
such as your payment instrument number, and the security code associated with your payment
instrument. All payment data is stored by Razorpay. You may find their privacy notice link(s)
here: https://razorpay.com/privacy/
Application Data. If you use our application(s), we also may collect the following
information if you choose to provide us with access or permission:
 Geolocation Information. We may request access or permission to track
location-based information from your mobile device, either continuously or
while you are using our mobile application(s), to provide certain location-based
services. If you wish to change our access or permissions, you may do so in
your device’s settings.
 Mobile Device Access. We may request access or permission to certain features from
your mobile device, including your mobile
device’s camera, contacts, microphone, sms messages, calendar, and other features.
If you wish to change our access or permissions, you may do so in your device’s
settings.
 Mobile Device Data. We automatically collect device information (such as your mobile
device ID, model, and manufacturer), operating system, version information and
system configuration information, device and application identification numbers,
browser type and version, hardware model Internet service provider and/or mobile
carrier, and Internet Protocol (IP) address (or proxy server). If you are using our
application(s), we may also collect information about the phone network associated
with your mobile device, your mobile device’s operating system or platform, the type
of mobile device you use, your mobile device’s unique device ID, and information
about the features of our application(s) you accessed.
 Push Notifications. We may request to send you push notifications regarding your
account or certain features of the application(s). If you wish to opt out from receiving
these types of communications, you may turn them off in your device’s settings.
This information is primarily needed to maintain the security and operation of our application(s),
for troubleshooting, and for our internal analytics and reporting purposes.

All personal information that you provide to us must be true, complete, and accurate, and you
must notify us of any changes to such personal information.
Information collected when you use our Facebook application(s). We by default access
your Facebook basic account information, including your name, email, gender, birthday, current
city, and profile picture URL, as well as other information that you choose to make public. We
may also request access to other permissions related to your account, such as friends, check-
ins, and likes, and you may choose to grant or deny us access to each individual permission. For
more information regarding Facebook permissions, refer to the Facebook Permissions
Reference page.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services,
communicate with you, for security and fraud prevention, and to comply with law. We may also
process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you
interact with our Services, including:
 To facilitate account creation and authentication and otherwise manage user
accounts. We may process your information so you can create and log in to your
account, as well as keep your account in working order.
 To deliver and facilitate delivery of services to the user. We may process your
information to provide you with the requested service.
 To respond to user inquiries/offer support to users. We may process your
information to respond to your inquiries and solve any potential issues you might have
with the requested service.
 To send administrative information to you. We may process your information to
send you details about our products and services, changes to our terms and policies,
and other similar information.
 To fulfil and manage your orders. We may process your information to fulfil and
manage your orders, payments, returns, and exchanges made through the Services.
 To enable user-to-user communications. We may process your information if you
choose to use any of our offerings that allow for communication with another user.
 To request feedback. We may process your information when necessary to request
feedback and to contact you about your use of our Services.
 To send you marketing and promotional communications. We may process the
personal information you send to us for our marketing purposes, if this is in
accordance with your marketing preferences. You can opt out of our marketing emails
at any time. For more information, see ‘WHAT ARE YOUR PRIVACY
RIGHTS?‘ below.
 To deliver targeted advertising to you. We may process your information to
develop and display personalised content and advertising tailored to your interests,
location, and more.

 To post testimonials. We post testimonials on our Services that may contain
personal information.
 To protect our Services. We may process your information as part of our efforts
to keep our Services safe and secure, including fraud monitoring and
prevention.
 To administer prize draws and competitions. We may process your information
to administer prize draws and competitions.
 To evaluate and improve our Services, products, marketing, and your
experience. We may process your information when we believe it is necessary
to identify usage trends, determine the effectiveness of our promotional
campaigns, and to evaluate and improve our Services, products, marketing,
and your experience.
 To identify usage trends. We may process information about how you use our
Services to better understand how they are being used so we can improve
them.
 To determine the effectiveness of our marketing and promotional
campaigns. We may process your information to better understand how to provide
marketing and promotional campaigns that are most relevant to you.
 To comply with our legal obligations. We may process your information to comply
with our legal obligations, respond to legal requests, and exercise, establish, or
defend our legal rights.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL
INFORMATION?
In Short: We may share information in specific situations described in this section and/or with
the following third parties.
We may need to share your personal information in the following situations:
 Business Transfers. We may share or transfer your information in connection with,
or during negotiations of, any merger, sale of company assets, financing, or
acquisition of all or a portion of our business to another company.
 When we use Google Maps Platform APIs. We may share your information with
certain Google Maps Platform APIs (e.g. Google Maps API, Places API).
 Affiliates. We may share your information with our affiliates, in which case we will
require those affiliates to honour this privacy notice. Affiliates include our parent
company and any subsidiaries, joint venture partners, or other companies that we
control or that are under common control with us.
 Business Partners. We may share your information with our business partners
to offer you certain products, services, or promotions.

 Offer Wall. Our application(s) may display a third-party hosted ‘offer wall’. Such
an offer wall allows third-party advertisers to offer virtual currency, gifts, or
other items to users in return for the acceptance and completion of an
advertisement offer. Such an offer wall may appear in our application(s) and
be displayed to you based on certain data, such as your geographic area or
demographic information. When you click on an offer wall, you will be brought
to an external website belonging to other persons and will leave our
application(s). A unique identifier, such as your user ID, will be shared with the
offer wall provider in order to prevent fraud and properly credit your account
with the relevant reward.

4. DO WE USE COOKIES AND OTHER TRACKING
TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your
information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access
or store information. Specific information about how we use such technologies and how you can
refuse certain cookies is set out in our Cookie Notice.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this
privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out
in this privacy notice, unless a longer retention period is required or permitted by law (such as
tax, accounting, or other legal requirements). No purpose in this notice will require us keeping
your personal information for longer than the period of time in which users have an account with
us.
When we have no ongoing legitimate business need to process your personal information, we
will either delete or anonymise such information, or, if this is not possible (for example, because
your personal information has been stored in backup archives), then we will securely store your
personal information and isolate it from any further processing until deletion is possible.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organisational and
technical security measures.
We have implemented appropriate and reasonable technical and organisational security
measures designed to protect the security of any personal information we process. However,
despite our safeguards and efforts to secure your information, no electronic transmission over
the Internet or information storage technology can be guaranteed to be 100% secure, so we
cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will
not be able to defeat our security and improperly collect, access, steal, or modify your
information. Although we will do our best to protect your personal information, transmission of
personal information to and from our Services is at your own risk. You should only access the
Services within a secure environment.

7. WHAT ARE YOUR PRIVACY RIGHTS?
In Short:  You may review, change, or terminate your account at any time.
Opting out of marketing and promotional communications: You can unsubscribe from our
marketing and promotional communications at any time by clicking on the unsubscribe link in the
emails that we send, replying ‘STOP’ or ‘UNSUBSCRIBE’ to the SMS messages that we send, or
by contacting us using the details provided in the section ‘HOW CAN YOU CONTACT US
ABOUT THIS NOTICE?‘ below. You will then be removed from the marketing lists. However, we
may still communicate with you — for example, to send you service-related messages that are
necessary for the administration and use of your account, to respond to service requests, or for
other non-marketing purposes.
Account Information
If you would at any time like to review or change the information in your account or
terminate your account, you can:
 Contact us using the contact information provided.
 Log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and
information from our active databases. However, we may retain some information in our files to
prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms
and/or comply with applicable legal requirements.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If
you prefer, you can usually choose to set your browser to remove cookies and to reject cookies.
If you choose to remove cookies or reject cookies, this could affect certain features or services of
our Services. You may also opt out of interest-based advertising by advertisers on our
Services.
If you have questions or comments about your privacy rights, you may email us at (Email
ID) 
8. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-
Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to
have data about your online browsing activities monitored and collected. At this stage no uniform
technology standard for recognising and implementing DNT signals has been finalised. As such,
we do not currently respond to DNT browser signals or any other mechanism that automatically
communicates your choice not to be tracked online. If a standard for online tracking is adopted
that we must follow in the future, we will inform you about that practice in a revised version of this
privacy notice.
9. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY
RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access
to your personal information.
California Civil Code Section 1798.83, also known as the ‘Shine The Light’ law, permits our users
who are California residents to request and obtain from us, once a year and free of charge,
information about categories of personal information (if any) we disclosed to third parties for
direct marketing purposes and the names and addresses of all third parties with which we shared
personal information in the immediately preceding calendar year. If you are a California resident
and would like to make such a request, please submit your request in writing to us using the
contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with
Services, you have the right to request removal of unwanted data that you publicly post on the
Services. To request removal of such data, please contact us using the contact information
provided below and include the email address associated with your account and a statement that
you reside in California. We will make sure the data is not publicly displayed on the Services, but
please be aware that the data may not be completely or comprehensively removed from all our
systems (e.g. backups, etc.).
10. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an
updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. If we
make material changes to this privacy notice, we may notify you either by prominently posting a
notice of such changes or by directly sending you a notification. We encourage you to review this
privacy notice frequently to be informed of how we are protecting your information.
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at (Email ID) or contact
us by post at:
Blue Squad Fashion
2-4-587/588, J/51, Nallagutta, Ramgopalpet
Hyderabad, Telangana 500003
India
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE
COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the
personal information we collect from you, change that information, or delete it. To request to
review, update, or delete your personal information, please fill out and submit a data subject access request.